How to use list segmentation in a lead nurturing campaign? Imagine you’re attending a massive costume party. Everyone’s milling about, but you’re struggling to find anyone who shares your interest in, say, 15th-century Mongolian history. You shout out greetings, but your generic approach gets lost in the cacophony. This, unfortunately, is what happens with a…

What are the outbound calling benefits every company should know? In today’s competitive business landscape, outbound calling remains an indispensable tool for companies striving to establish meaningful connections with customers, prospects, and stakeholders. While digital communication channels have proliferated, the human touch offered by outbound calling continues to provide unique advantages. Beyond mere outreach, outbound…

What are the things sales representatives need to know about GDPR? In today’s digital age, where data reigns supreme, sales teams must navigate the intricate landscape of data protection laws, notably the General Data Protection Regulation (GDPR). Enforced by the European Union (EU) in 2018, GDPR fundamentally changed how organizations handle personal data, impacting sales…

What are some useful tips to make email marketing campaigns more shareable? In today’s digital age, crafting an email marketing campaign that not only resonates with your audience but also encourages them to share it with their networks is paramount for maximizing reach and engagement. With the overwhelming volume of content bombarding inboxes daily, the…

Congratulations! You’ve launched your business – your dream come true! Your website is buzzing, your social media is popping, and your customer base is growing, followed by GDPR legislation. But amidst the exciting whirlwind, you might have stumbled upon a term that’s causing a bit of a headache: GDPR. General Data Protection Regulation – it…

How to enable outbound calling in companies step-by-step? Imagine a team of enthusiastic salespeople, armed with compelling presentations and product knowledge, eager to connect with potential customers. Yet, a frustrating hurdle stands in their way – their phone system restricts outbound calls. This scenario, while fictional, highlights the critical role outbound calling plays in various…

Why does your company need MDM now and beyond? In today’s rapidly evolving digital landscape, businesses face the constant challenge of managing a plethora of devices, applications, and data streams. This complexity is further compounded by the rise of remote work, bring-your-own-device (BYOD) policies, and the proliferation of Internet of Things (IoT) devices. As a…

What are some effective MDM tips for SMBs? Effective Master Data Management (MDM) is vital for Small and Medium-sized Businesses (SMBs) striving to streamline operations, enhance decision-making, and maintain data integrity in today’s competitive landscape. MDM empowers SMBs to consolidate, cleanse, and synchronize their critical data across various systems and departments, ensuring accuracy and consistency….